• Creates an inclusive environment.  Engaging other stakeholders in a dialogue surrounding the strategy not only helps align peoples’ efforts but also sets the stage for an inclusive environment they can comfortably connect with.
  • Reinforces company values.  By taking this approach, you will drive home the values you want to embed in the fabric of the organization moving forward.
  • Helps employees retain the information.  Telling your company’s strategic narrative is more likely to inspire, motivate, and be retained than a dry PowerPoint presentation or report. And because stories engage multiple regions of the brain stakeholders will absorb the message and see themselves in the bigger context.

Source: Chris Cancialosi


Creating A Story That Galvanizes & Rally’s Your People Behind The Cause

A strategic narrative is a form of a corporate story that an organization can clearly understand, engage with and rally around.

The battle for hearts and minds starts with the heart. Storytelling influences how human beings think and behave, we are all hard-wired to respond to stories. Individual stories are more convincing than data… nobody ever stormed a castle because of a pie chart. People accept ideas more readily when their minds are in ‘story mode’, rather than ‘analytical mode’.


The viral marketing of ideas depends first and foremost on stories… for an idea to pass from one person to another it must be contained in something that can be easily transmitted, just as a disease will spread within a human population via a highly contagious virus. A good story is precisely that kind of container.

At AllChange we have developed a number of storytelling techniques that accelerate engagement and help our clients’ model and understand the business challenges and aspirations that they care about, in a rich, deep and meaningful way. Helping them to tell a story makes a huge impact in terms of understanding and remembering it. It helps release emotion connected to the situation, increasing engagement, involvement and buy-in.


Telegraph Video Interview With AllChange…