Concept Illustration

The Concept Illustration

The Concept Illustration helps teams and individuals both understand and model the ‘Current State’ and ‘Future State’ in support of future strategic delivery planning. The process uniquely helps you collaboratively create your vision in the form of a ‘Humanised Operating Model’ – similar to an engineering blueprint providing multi-dimensional direction and instructional guidance that both informs and directs strategic delivery planning.

The Value Of Getting Your Upfront Thinking Right

The Concept Illustration acts as a very practical mechanism to land your thinking (aka creative ideas, strategic intent, technical concepts) onto the operational ground floor in a clear, plain language and memorable way – so that you can effectively execute your game plan – delivering better performance, results and value.

The Concept Illustration will help develop and model your upfront thinking in a user-friendly and accessible way, so that it informs, directs and guides all follow-on transformation activity.


The Concept Illustration is designed to help you effectively navigate the change journey – bridging the gap between where you are now and where you are heading. It will enable you to:

  • Develop big-picture understanding across your organization,
  • Align objectives with actions through a clear roadmap for transformation,
  • Gain consensus from key stakeholder groups,
  • Create a single cohesive leadership team,
  • Effectively align multiple teams,
  • Prioritize and deploy resources, and;
  • Monitor and measure progress whilst proactively leading transformational change.


The Concept Illustration product produces two core deliverables that ensure you retain control and orientation during the heat of delivery. The deliverables are:

  • Clarity of Direction: Production of a meaningful strategic narrative that becomes your organizational compass, and;
  • Better Orientation & Situational Awareness: Production of a electronic high-resolution interactive picture (aka map) that captures your stakeholder landscape in vivid detail – including the system level relationships, dependencies and interdependencies between your key internal and external stakeholders – as well as a big-picture whole-system view of your organizations key moving parts – providing a mix of big picture understanding and deep dive value stories that provide rich insight and meaning. All of which wired to direct decision-making, behavior and prioritization – helping you to make the ‘right’ investment decisions, do the right projects, and do the projects right.

Our Transformation Products

Our transformation products are designed to mimic the dynamic and integrated way teams work in the real world. The below products provide a ‘pick-n-mix’ option that identifies individual point-of-need intervention within the context of end-to-end transformation. Click on the following links:

Transformation Execution

Strategy Framework Workshop
Change Strategy Workshop
Cultural Sketch Workshop
Rapid Discovery & Innovation Workshop

Delta Rich Picture

Blueprint Illustration
Role-based Scenario Visualization
Visual Workshops & Meetings
Rich Picture Animation

Performance Leadership

Transformational Leadership Diagnostic
Performance Leadership Coaching
Performance Leadership Master-class