• Creates an inclusive environment. Engaging other stakeholders in a dialogue surrounding the strategy not only helps align peoples’ efforts, but also sets the stage for an inclusive environment they can comfortably connect with.
  • Reinforces company values. By taking this approach, you will drive home the values you want to embed in the fabric of the organization moving forward.
  • Helps employees retain the information. Telling your company’s strategic narrative is more likely to inspire, motivate, and be retained than a dry PowerPoint presentation or report. And because stories engage multiple regions of the brain stakeholders will absorb the message and see themselves in the bigger context.

Crafting An Effective Strategic Narrative

You should always consider using a strategic narrative to help communicate and engage stakeholders in any big-picture discussion. In situations when you might be asking others to uproot old habits or mentalities, this approach can ease the transition.

Inspirational and motivational strategic narratives aren’t made up on the fly — crafting a powerful narrative is an intensive process. Here’s how you can get started:

  1. Invite all stakeholder perspectives. Bring your team together to discuss their assumptions and beliefs about what they’ve seen happening within the organization. By tapping them for information, you’ll gain insider knowledge you can use to refine your strategy and make it more relatable.
  1. Collaborate with your team to create a first draft.Work with your team to outline an initial draft, and seek input from other stakeholders involved in the strategy to make sure everyone’s needs and perspectives are accounted for.
  1. Refine your message. Forming a strategic narrative is about helping the group collectively make sense of the company’s current state and future possibilities. Identify the most appropriate delivery vehicle and situations for sharing the message, and complete a thorough audience analysis to understand their enduring mindsets and readiness. Most importantly, be prepared to iterate.
  1. Measure its success. Always measure and monitor progress after delivering your narrative to determine its effectiveness and refine your strategy for the future.

I’ve found strategic narratives to be an excellent way to help illustrate why extensive changes are important to us as a company.